The Midland Theater & Event Center
This business plan has been created to provide both a directional tool for current and future board members to use throughout the renovation and operation of The Midland Theater & Event Center as well as an informational document to provide detailed project data to potential funding agencies, organizations, and individuals. This document includes historical information, data, and financials to ensure that all interested parties can have a full picture of what has been done, what should be done, and how the facility will be operated once the renovation is complete. The board of The Midland Theater & Event Center welcomes you to join us as we work together to accomplish the vision of this project.
"To provide a location that promotes economic development and tourism in downtown Coffeyville in order for both residents and visitors to have quality experience that enrich, educate, and entertain."
SCOPE OF THE PLAN
This plan outlines the detailed steps necessary to complete the renovation and begin full operations of The Midland Theater & Event Center. The Midland Foundation Board of Directors has worked tirelessly to put together a strong action plan to accomplish this goal, and is ready to begin the implementation phase of this planning process through regular fundraising events, sponsorships, and membership drives. However, to better understand the process that this project must undergo, the board has outlined several quantifiable objectives that will need to be accomplished in order to truly achieve this vision.
Repair and renovate The Midland Theater so that it is safe and secure for patrons
Generate architectural and development plans for a full renovation, keeping in mind the historical design and use of the facility, band bring the theater into ADA compliance so that all patrons of the facility can be accomodated
Establish The Midland Theater as the anchor for downtown historic, entertainment, shopping and dining district of Coffeyville
Reinvigorate our community, specifically the downtown district, by providing an events center that includes a historic theater and an adjoining event center with multiple multi-use meeting rooms and conference spaces, so that multiple organizations can host tourism and business-based conferences, meetings, and events
Generate stable funding sources to support the renovation and long-term operation of the facility
THE BUSINESS PLAN
Download the entire business plan in PDF to learn more about the vision, direction, financials, and phases of The Midland Theater.
Stages of Development
The Midland Theater Foundation Board of Directors has written an extensive business plan and worked directly with architects to define our stages of development:
STAGE 1: SECURE THE SHELL
Protects the building from elements by tuckpointing, repairing front doors, windows, replacing back doors, replacing fire escape, repairing marquee roof and back of parapet on front of roof.
STAGE 2: FRONT OF HOUSE
Ticket booth, foyer, concession area, stairs, ballroom, mezzanine family restrooms, walls and area ceiling, east and west exterior offices.
STAGE 3: BACKSTAGE
Talent nights, improv theater, open mic and night club events, traveling performance groups, rehearsals, lessons, art shows, book reviews/readings.
STAGE 4: WHITE BOX - Event Center & ADA Restrooms / Access Corridor
STEAM programs, workshops, education, robotics, science fairs, art shows, rentals, weddings, reunions, community meetings.
STAGE 5: THEATER HOUSE - LOWER & BALCONY
Movies, plays, concerts, Ted Talks, streaming events, dinner theater, large public gatherings for auditorium style events.
STAGE 6: FINISH CONFERENCE CENTER
STEAM programs, robotics competitions, science fairs, art shows, educational workshops, weddings, reunions, community meetings, rental space for any occasion
Preliminary Drawings for the renovation of the adjoining event space, including handicap accessible restrooms on the first floor. This PDF displays both the mixed-use layout and the banquet layout.